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Presenting Sponsors


Mentor Sponsors



The Campbell



Enrichment Sponsors

Neil Everett &

Stephanie Morfitt

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The Bangsund


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Dominic Hernandez

Community Sponsor


Advocate Sponsors

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Tim Maguire

Scott Campbell

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In-Kind Sponsors

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Serena Stoudamire Wesley,

Chief Cultural Change Officer,

State of Oregon

Serena Stoudamire Wesley, Oregon’s new chief cultural change officer, has held a variety of executive roles in state government.



Tory Campbell

Director of Economic Development at Prosper Portland

Join us in recognizing this year’s HOLLA Fame Award recipient & special honoree,

Tory Campbell.

Tory Campbell is the Director of Economic Development at Prosper Portland in Portland, OR. He grew up in Portland, attended John Marshall High School, picked up a love for entrepreneurship working at his family’s barbecue restaurant Campbell’s BBQ in SE, and went on to attend Oregon State University. Driven by the knowledge that small businesses are the engines of the city’s economy, from tech startups to neighborhood retail to trade sector companies, Tory collaborates with his department on strategies to achieve equitable economic outcomes that create access to livable wage jobs and small business vitality.  Tory founded Prosper Portland’s Mercatus Collective (www.mercatuspdx.com), an online platform elevating and connecting entrepreneurs of color in the city of Portland. As a business owner himself, Tory saw the need for a network of entrepreneurs of color and a focus on their achievements that could tell a deeper story about running a business in Portland.



Alex Chiu

Alex Chiu is a Chinese-American painter and muralist currently living in Portland, OR.  His current art practice is an exploration of fatherhood, Asian American identity, and cultural representation.  Over the past few years, he has worked with schools, businesses, and community organizations in public mural projects.  His art practice involves directly engaging with community members in conceptualizing and executing these murals. 

Instagram: @artbyalexchiu



Tra'Renee is an Emmy Award-winning Television Personality

and Radio DJ in the Portland Metro Area. In early 2021, Tra’Renee launched her own, new weekly televised show on KATU-TV (ABC Affiliate), entitled “Situations & Conversations w/ Tra’Renee.” Tra’Renee is the first and only African American woman to host and produce her own TV show in the greater Portland metro region. Her new show is a blend of lifestyle and community affairs, and it airs on Sundays on KATU from 4:30 p.m. to 5 p.m. As a woman and host of color, Tra’Renee’s goal with the weekly show is to address racial justice issues, give voice to topics of the underserved and communities of color and inspire the community to elevate its consciousness with her “Five E’s:” elevate, educate, empower, enlighten and entertain. Prior to airing on KATU, “Situations & Conversations w/ Tra’Renee” initially launched on  YouTube. In addition to airing on KATU, the show is also available on YouTube, Facebook and Instagram.

Tra’Renee also partnered with Black Parent Initiative (BPI), a non-profit

organization focused solely on supporting Black/African American families with children ages 10 and under in Oregon, to bring students on as guests on “Situations & Conversations w/ Tra’Renee.” Her goal is to work with BPI to amplify youth voices from various middle schools from across the Portland metro area.


Prior to “Situations & Conversations w/ Tra’Renee,” she was the host of

“Afternoon Live,” the afternoon lifestyle program on KATU-TV airing weekdays at 2 p.m. PST. She hosted the show from its debut in September 2016 until August 2020, and during that time, she was the only African American woman to host a TV talk show in Oregon. Tra’Renee played a key role in influencing the platform

which highlights celebrities, local initiatives/businesses, fashion, parenting, cooking segments and more. One of the highlights of the show was the “What’s Trending Tra’?” segment with discussion of the day’s top trending topics. For her work on “Afternoon Live,” Tra’Renee received an Emmy for Best Host. She is also the host of iHeartRadio’s number one rated “Tra’Renee Show” on JAM’N 107.5 FM, Portland’s number one Hip Hop radio station, every day from 3 p.m. to 7 p.m.


Tra’Renee has also teamed up with her brother and launched a weekly movie review night, hosted on Instagram Live, on Monday nights at 7 p.m. PST, entitled “She Said…He Said.” Together, the siblings review movies and streaming shows, from American Skin, to One Night in  Miami, to WandaVision, offering their opinions in a fun, informative and funny format.


Tra'Renee has more than 25 years of on-air radio hosting expertise in the nation’s top markets including Los Angeles, San Francisco and New York City. A California native, Tra'Renee received her B.A. in Political Science and minor in Psychology from Loyola Marymount University in Los Angeles. She has a M.S.W. (Master of Social Work) from USC, became a licensed mental health professional (LCSW) in the State of Oregon, served as a child welfare worker for Rockwood Child Services, and was both a licensed therapist and the interim director of Self Enhancement, Inc.


Founder and CEO of BumJuice Entertainment, LLC, Tra’Renee is an Emmy Award-winning, multimedia personality, often referred to as “The Face and Voice of Portland.


Tra’Renee has achieved her biggest accomplishment: creating her fun and loving family. She is a wife and mother of three beautiful daughters. Tra’Renee has effectively pushed through challenges and achieved the art of balance by curating a booming career and family.